Breadcrumb navigation is a secondary navigation pattern that displays a user's current location within a website's hierarchy. It creates a visible path from the homepage to the current page, helping users understand their location and navigate efficiently through different levels of content.
Breadcrumbs appear as a horizontal list of links, typically at the top of a page below the main navigation. Each link represents a level in the site hierarchy, with the current page shown last. According to Google's documentation, breadcrumbs help search engines understand your site's structure and can appear in search results as rich snippets.
The navigation path is separated by symbols (usually '>' or '/') and progresses from broad to specific categories. For example: Home > Products > Electronics > Smartphones.
Breadcrumbs serve multiple critical functions in both user experience and SEO. According to Yoast's research, they reduce bounce rates by providing clear navigation options and context. They also help search engines better understand your site's architecture and content hierarchy.
For users, breadcrumbs offer quick navigation between hierarchical levels without using the browser's back button. For search engines, they provide additional context about content relationships and site structure.
Shows the hierarchical path based on the site's structure. Most common for e-commerce and content-heavy sites.
Displays attributes or categories that describe the current page, common in faceted navigation systems.
Shows the actual navigation path taken by the user to reach the current page.
Implementing breadcrumbs requires careful consideration of your site's architecture. They should reflect logical content groupings and help users understand their location within your site's hierarchy. The structure should be consistent across all pages and accurately represent the relationship between different content sections.
This example shows a semantic HTML implementation with Schema.org markup for breadcrumbs. The structure is accessible, SEO-friendly, and can generate rich snippets in search results. Used by major e-commerce sites like Amazon and Best Buy.
<nav aria-label="breadcrumb">
<ol class="breadcrumb" itemscope itemtype="https://schema.org/BreadcrumbList">
<li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
<a href="/" itemprop="item">
<span itemprop="name">Home</span>
</a>
<meta itemprop="position" content="1" />
</li>
<li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
<a href="/electronics" itemprop="item">
<span itemprop="name">Electronics</span>
</a>
<meta itemprop="position" content="2" />
</li>
<li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem">
<span itemprop="name">Smartphones</span>
<meta itemprop="position" content="3" />
</li>
</ol>
</nav>
Breadcrumbs help search engines understand your site structure and can appear as rich snippets in search results, improving click-through rates. They also provide additional internal linking and context about content relationships.
There are three main types: location-based (showing site hierarchy), attribute-based (showing categories/filters), and path-based (showing user's navigation history).
Breadcrumbs are most beneficial for websites with deep hierarchical structure, like e-commerce sites or content-heavy platforms. Single-level websites may not need them.
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