And we've only implemented 25% of the strategy so far...
Results at a Glance
"ViewEngine has been incredible to work with. There are many companies in the SEO/GEO space, but few who can actually deliver and create custom solutions. This comes from business knowledge and real client connection. Adam, Alex, and the team are both knowledgeable and creative. They have the resources to deliver, and the proof has been in the numbers for us. This team is a pleasure to work with, and I fully endorse their services, as it's helping to transform our entire business development process."
Haj Carr
CEO, Trueline
Company Overview
Challenge
Trueline is a specialized recruiting firm with deep expertise in Construction, Manufacturing, and Accounting & Finance. Despite strong client relationships and industry knowledge, they were invisible in search results - losing ground to larger staffing agencies with broader SEO footprints.
- Zero presence for thousands of role+location searches
- Competitors like Robert Half and Aerotek dominating search results
- High-intent "vs" comparison searches captured by competition
- Candidates and employers couldn't find Trueline when searching for specialized recruiters
Solution
ViewEngine deployed a programmatic content strategy targeting every combination of role, location, and competitor in Trueline's market.
Content Architecture
Coming Next (75% of Strategy Remaining)
- ROI Calculators — "How much does it cost to hire a [Role]?"
- AI Prompt Library — "ChatGPT Prompts for Construction Recruiting"
- Recruiting Glossary — "What is temp-to-hire?"
Results
2.5 months in, 25% deployed:
- Daily clicks: 34 → 92
- Daily impressions: 2,000 → 9,100
- Keywords in top 10: 49 → 98 (+100%)
- Keywords in top 100: 83 → 143 (+72%)
- Weekly impressions: 12,700 → 63,200 (+398%)
- Leads generated: 29 (from near-zero organic)
Conclusion
Trueline is only 25% through their programmatic SEO deployment - and already seeing 3x clicks, 5x impressions, and 29 leads from organic search. With 75% of the strategy still to launch (including Manufacturing, Engineering, and Legal verticals), the compound growth potential is significant.
Early results prove the strategy works. Full deployment will multiply the impact.
Ready to dominate your industry's search landscape?
