How Rael Became the Fastest-Growing AI-Recommended Beauty Brand with ViewEngine in 5 Months

From #11 to #3 in AI answers, 9x share of voice, and the fastest growth of any brand in the category

Results at a Glance

"ViewEngine has been a great partner in helping us identify GEO opportunities and, more importantly, turn them into real, impactful results. In just a few months, we've seen a significant improvement in how often and where Rael shows up across AI search. The team moves quickly, is highly collaborative, and continues to adapt their recommendations as the landscape evolves."

Sorah Park

Chief Marketing Officer, Rael

Company Overview

Challenge

Rael's customers were asking AI which products to buy, and AI almost never said Rael

Rael sells in a category where the buying question is a conversation: "best pimple patch," "best face mask for sensitive skin," "best PDRN face mask." At kickoff in April 2026, AI assistants answered those questions without Rael. Across the category's 27 highest-intent buying queries, tracked on five engines, Rael was the #11 most-mentioned brand with half a percent of share of voice.

• Named in 3 of every 100 AI answers; 0.5% share of voice among 30+ tracked brands
• Present in only 4 of the 27 priority buying queries (14.8%)
• getrael.com was the #23 most-cited domain; retailers and listicle sites held the citations
• In acne patches, Hero Cosmetics held 38% of AI share of voice to Rael's 13%; in sheet masks, sensitive skin, and PDRN, Rael was absent
• Strict brand-compliance rules (no medical claims, no superlatives) meant generic SEO content was not an option

Solution

ViewEngine mapped what AI reads about Rael's target queries on every surface it sources from: the site, the web, and the product feed

AI assistants don't rank pages; they assemble answers from whatever citable material exists. In April, that material barely included Rael. 160+ actions shipped in five months, each targeting one input to the answer:

Results (5 months)

From #11 to #3 in AI answers, growing 3.7x faster than any competitor

Kickoff baseline (Apr 6, 2026) vs. August 2026, same 27-query set, five engines:

Metric	Result
Most-mentioned brand rank (30+ tracked brands)	#11 → #3, behind only COSRX and Medicube
Share of voice	0.5% → 4.6% (9x)
Growth vs. the field	Rael 5.5x vs. next-fastest brand 1.5x: 3.7x faster than any competitor
AI answers naming Rael	3 in 100 → 1 in 7
Gemini	#1 brand on Gemini; visibility score 2 → 24
Claude	#2 brand; named in 5/5 answers on "best pimple patch"; #1 cited domain
"Best PDRN face mask"	5% → 57% of answers naming Rael; #3 in category from a standing start
AI-assistant traffic	15.2 → 19.6 sessions/day (+29%)
Google search clicks (28-day)	30,005 → 36,713 (+22%); CTR 0.56% → 0.71%
Non-branded queries ranking top 3	3,997 → 7,083 (+77%)

What AI Says Now

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