From winning one city to dominating three counties in just 90 days.
Results at a Glance
"I've been blown away by the organic search results Adam and Alex have been able to get us. Finally an SEO company that followed their words with real results. Website traffic has grown 10x, domain rating almost doubled, Google ranking has significantly improved, and now organic lead sources have become a significant contributor to lead volume. Their strategy is top notch and their output even better."
Andy Keys
Founder, FoxHaven Roofing Group
Company Overview
Challenge
FoxHaven Roofing had already won Jensen Beach - 200+ five-star reviews and a steady stream of leads. But their dominance in one city created a ceiling: they couldn't break into the adjacent markets of Palm City, Stuart, and the broader Treasure Coast region.
The problem wasn't their reputation - it was their visibility.
- Average search position: 35.9 for commercial roofing queries
- 569,000 monthly impressions but only 0.27% CTR - ranking on page 4+
- Zero organic presence in Palm City, Stuart, and West Palm Beach
- Competitors capturing high-intent searches like "roof repair Stuart FL" and "metal roofing Palm Beach County"
Homeowners searching for roofing services in these markets were finding everyone except FoxHaven.
Solution
ViewEngine built a programmatic content system designed to systematically capture search demand across FoxHaven's entire service area - 16 locations × 9 services = 144 unique ranking opportunities.
Content Architecture: Service-Location Matrix
Local Authority Building Strategy
Concentrated backlink acquisition by market: first 10 links to Palm City, next 10 to Stuart, then Port St. Lucie. Citations through Palm City Chamber of Commerce, Martin County Builders Association, and Stuart Business Alliance.
Results
- 5x increase in organic traffic (26/day → 129/day)
- 13x growth in search impressions (1,900/day → 24,000/day)
- 5x increase in Google clicks (16/day → 81/day)
- Results achieved in 3 months (Oct 2025 → Jan 2026)
- Now ranking across three counties - Martin, St. Lucie, and Palm Beach
Conclusion
FoxHaven Roofing went from winning one city to capturing search demand across a three-county region. The key wasn't more content - it was the right content architecture: a systematic service-location matrix plus 200+ blog posts that match exactly how homeowners search for roofing services.
Strategic expansion through programmatic content. Local authority built market by market.
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